From the fire engine red Marc Jacobs pants, to the signature “tech cred” Hugo Boss hoodie, Geek 2 Chic LA was an unforgettable evening of fashion, fun and charity.
Over 150 guests turned out for the Microsoft-sponsored event, which took place at Bloomingdale’s in Santa Monica, on the same evening President Obama rubbed elbows with approximately the same number of guests at George Clooney’s fundraiser dinner in Culver City.
The show was kicked off by Malissa Feruzzi Shriver, Chair of the California Arts Council (and wife to former Santa Monica mayor and current city councilman Bobby Shriver) and emceed by the audaciously bodacious host of What’s Trending, Shira Lazar.
Twenty-five entrepreneurs from the digital, media, and social-networking landscape of “Silicon Beach” stole away from their everyday geekery to strut the down the runway in the latest from Marc Jacobs, Theory, and John Varvatos, to name a few. The full model line-up included:
- Alan Silberberg, Gov 2.0 LA
- Andrew Kirk, CitySourced
- Brad Rehak, Big Block Industry
- Christopher Prince Boucher, Follow the Prince
- David Brody, North Social
- Eric Kuhn, United Talent Artists
- Evan White, Viddy
- Ezra Butler, The Kernel
- J.J. Kaye, Use All Five
- Joaquin Horton, Fuzzy Stix
- Jonathan Eppers, eHarmony
- Kevin Arthofer, HUB LA
- Latham Arneson, Paramount Pictures
- Lucas Bean, Hello Music
- Matthew DiGirolamo, Cause Catalysts
- Maynard Brown, Crenshaw High School
- Mike Colosimo, thrdPlace
- Miles Beckett, EQAL
- Myles Sutherland, ESRI
- Nathan Coyle, AOL
- Ryan Scott, CauseCast
- Scott Kerfoot, Microsoft
- Shahin and Shahrooz Kohan, AIMS360
- Steven Mandzik, 1X57
All ticket proceeds, as well as 10 percent of the store’s sales for the evening, benefited NFTE, the Network for Teaching Entrepreneurship, a program that works with educators in low-income communities to inspire high-school students to explore entrepreneurship as a viable career path.
Amy Senger is an L.A. transplant by way of Washington, DC, and co-founder of 1X57, named to Washingtonian’s Tech Titans list with her partner Steven Mandzik. Follow her on twitter @sengseng and follow the Pacific Punch @ThePacificPunch or email amy@1×57.com.