Tokyo’s world-class culinary scene coupled with unique, delectable dishes are at the heart of a new tourism campaign that was launched in New York and Los Angeles last week by the Tokyo Metropolitan Government (TMG).
To show the incredible quality and variety Tokyo’s cuisine has to offer, the TMG visited both cities, to promote Tokyo for culinary tourism.
As part of the Tokyo promotion campaign, a savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate foodie destination” restaurant campaign. The promotion involves more than 40 restaurants in Los Angeles and New York City where each establishment will spotlight a Tokyo-themed menu for the entire month of November.
Creative offerings such as Oyako-don with Tokyo Scallion by Yakitori Totto in New York and K-ZO Vegetable Tokyo Tower served at K-ZO in Los Angeles are just some examples out of many campaign dishes that will be featured. Upon ordering one of these dishes from a special menu, the customer will receive a copy of the “Tokyo Gourmet Guide: the Expert Edition,” a customized booklet for this campaign containing insider information on the best places to eat in Tokyo.
Participating New York restaurants will include acclaimed spots such as EN Japanese Brasserie, Sushi Nakazawa, Ivan Ramen, Sushi Zen, Yakitori Totto, and Speedy Romeo among others. In Los Angeles, featured restaurants include Izakaya Hachi, Sushi Roku, Hirozen, Sotto, Picca, Superba and many more.
In addition to the campaign website, the TMG also launched an online sweepstakes. The grand prize offers the winner a chance to fly to Tokyo for free! The city was recently named the Experts’ Choice & Readers’ Choice in the Saveur Culinary Travel Awards in the category of “Best Markets & Shops, International” and will be host to the 2020 Summer Olympics and Paralympic Games. Visiting Tokyo became even more exciting for foreign tourists by revamping their tax-free shopping initiatives.
A new dedicated “Hungry for Tokyo” campaign website has also been launched to promote culinary tourism to Tokyo. Visit www.gotokyo.org/hungryfortokyo for details and info. You have all month to enjoy and enter
Lindsay Taub is an LA-based writer/editor who covers travel, lifestyle, culture, music/arts, food, wellness, and more. She calls Los Angeles home when she's there, but prefers to leave the city for the mountains and open spaces as often as possible. She loves cooking, gardening, live music, hiking with her three rescue dogs, and rustic luxury. Follow her on instagram/twitter @lindsaytaub and follow the Pacific Punch @ThePacificPunch or email firstname.lastname@example.org. Learn more at www.lindsaytaub.com and www.voyagevixens.com .***