The Design Collective: Anything but “Common”

Common at South Coast Collective (SoCo)

Common at South Coast Collective (SoCo)

Perusing a mélange of trendsetting home furnishings and accessories in a meandering environment that included Zen gardens and courtyards, all while sipping on tantalizing cocktails like the ‘Carpe Dia’ made with Milagro tequila, fresh blackberries, lime juice and agave nectar, then being treated to a vivifying performance by Grammy-award winning hip-hop artist, actor, and writer, Common (he announced he tweets now), who delighted attendees with singles off his new album The Dreamer/The Believer – what better way to spend a Wednesday night?

The Design Collective at South Coast Collection (SoCo), a whimsical indoor and outdoor retail space, was a fantastic introduction to Orange County’s only progressive shopping center of its kind — with over 300,000 square feet of design showrooms and creative studios. Presented by Milagro Tequila and Los Angeles Confidential magazine, the evening was proof that cool and hip is alive and well behind “The Orange Curtain.

Steven Mandzik and Amy Senger at 88 Orange

Steven Mandzik and Amy Senger at 88 Orange

With a portion of proceeds from sales the evening benefiting J/P HRO, an organization founded by actor/activistSean Penn that provides emergency medical and primary care services to the hundreds of thousands of Haitian people still displaced from the earthquake to return home by rebuilding and regenerating neighborhoods, The Design Collective was anything but common. It was extraordinary.

***Amy Senger is the co-founder of 1X57 and recently named to Washingtonian’s Tech Titans 2011 list with her partner Steven Mandzik.  She splits her time between Washington, DC and southern California, writing and consulting on web 2.0 technology and social value creation for businesses and organizations. Follow the Pacific Punch on twitter @ThePacificPunch email amy@1×57.com***

About Amy Senger:
Amy Senger is an L.A. transplant by way of Washington, DC, and co-founder of 1X57, named to Washingtonian’s Tech Titans list with her partner Steven Mandzik. Follow her on twitter @sengseng and follow the Pacific Punch @ThePacificPunch or email amy@1×57.com.
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